CanExport Program

Amount: up to $75,000 Export Marketing Grant

Objective of CanExport Program

CanExport Grant Funding Program provides government funding to Canadian small to medium-sized businesses for export business marketing including digital and reimburses 75% of selected export marketing cost to a maximum of $75,000. Export marketing costs include, without limitation, trade show and trade mission cost, digital and online advertising to the foreign customers, translation cost, cost of shipping samples, export market research and business planning and more.

Eligibility Criteria: CanExport Grant

  • Be a for-profit company;
  • Be an incorporated legal entity or a limited liability partnership (LLP);
  • Have a Canada Revenue Agency (CRA) business identifier number;
  • Have less than 500 full-time equivalent (FTE) employees;
  • Have between $100,000 and $100 million in annual revenue declared in Canada.
  • Must target up to 5 export markets where the applicant hasn’t exported or hasn’t substantially exported within the last 24 months. Substantially exported means that during the past 24 months the applicant made less than $20,000 in annual sales in the target market(s) or the annual sales in this market represent less than 10% of its total international sales for the same period.
  • All sectors except agriculture, food and beverages qualify for CanExport. Other industries qualify for AgriMarketing or Canadian Agricultural Partnership programs.

Eligible Cost under CanExport Funding

  • Digital and online advertising to foreign audiences
  • Business travel (post-pandemic)
    • Airfare & Ground transportation
    • Per diem up to $400
    • Visa fee
  • Participation at trade fairs, trade shows, conferences, trade missions, including virtual trade shows and conferences.
    • Booth cost
    • Trade show space/floor rental, design and construction services, etc.
    • Registration fees, trade show registration, seminar fees, including room fees, audio-visual equipment rental, etc.
    • Shipping and handling costs related to the participation
    • Trade show space/floor rental, design and construction services, etc.;
    • Registration fees, trade show registration, seminar fees, including room fees, audio-visual equipment rental, etc.;
    • Shipping and handling costs related to the participation
    • Translation & interpretation costs
  • Market research;
  • Adaptation of marketing tools for a new market; and
  • Legal fees associated with a distribution/representation agreement.

How does Fair Grant Writing help with the CanExport Application?

We provide full support of your application including the following.

  • Identification of Target Export Market, Export Market Research and Entry Planning (through a sister company Win Global Partners)
  • Writing Application Package for CanExport Program;
  • Writing Reports to Global Affairs Canada and National Research Council, mandatory for small to medium-sized businesses approved for CanExport Program.

Examples of Approved Projects Funded by Global Affairs Canada through CanExport Export Marketing Grant

CanExport Program1. 4Deep. 4Deep in-water imaging has patented holographic technology to create powerful microscopes that enhance research and discovery. With the support of CanExport, the company is marketing and promoting their submersible microscope system in India to monitor water quality in lakes, rivers, and oceans. (Source)

2. KORITE. KORITE is the world’s largest producer of gem-grade ammolite. The company’s mine is currently the world’s only legally known operating source of mined ammolite. In addition to mining the gem, the company’s sales, design, and production division sells fine jewelry around the world in more than 28 countries. KORITE ‘s initial market assessment found a potential for expansion in the China market. With the support of CanExport, they are looking to increase market awareness in the China market, specifically through strategic partnerships initiatives and industry trade shows. They have already successfully partnered with Mahasida Ammolite Jewelry to ensure the distribution of finished KORITE jewelry in China and further development of innovative product technology resources in the China market. (Source)

Reimbursement Rules of CanExport Program

The funding approved by CanExport Program is disbursed to the applicant upon submission and approval of the claims. The claims must be submitted either after the project completion or after March 31 of every year predeceasing the project end date, whichever comes first.


In order for an application to be considered it will need to be submitted by June 11th, 11:59 PM Eastern Daylight Time (EDT). Please check back in the fall of 2021 for details on when the program will resume.