Amount: up to 70% of eligible project cost to a maximum of $100,000 per project
The AgriMarketing Program helps farmers and food processors compete in markets at home and abroad. It supports the agriculture industry by creating and maintaining access to markets and taking advantage of market opportunities.
The program aims to:
- open new, non-traditional markets and expand export activities to diversify and increase the volume and value of Canadian exports and interprovincial trade
- prioritize projects that help Canadian agricultural and agri-food sectors (including fish and seafood) diversify beyond traditional markets to support the long-term growth of the sector and to help lessen current and future trade uncertainties
- target new opportunities in high-growth potential and non-traditional markets to increase and diversify exports and strengthen interprovincial trade
Eligibility Criteria: AgriMarketing Program
- For-profit and Indigenous (First Nation, Inuit, Métis) producers and processors operating in the agriculture, agri-food, and fish and seafood sectors;
- Directly involved in growing, harvesting, processing, or otherwise transforming or consolidating your products;
- Must have fewer than 500 employees;
- Demonstrate how the project targets new opportunities in high-growth potential markets and non-traditional markets to increase and diversify exports and strengthen interprovincial trade;
- A legal entity capable of entering into legally binding agreements.
Eligible Cost: AgriMarketing Program
- salaries and benefits (would normally not exceed 25% of total project costs)
- Mandatory Employment Related Costs, Employment Insurance, Canada Pension Plan, Quebec Pension Plan, vacation pay and benefits
- Payments an employer must make by company policy or a collective agreement such as contributions to a group pension plan
- Contracted services
- inspection
- consultant/expert services
- installation/construction
- financial auditing (required for the project)
- environmental assessment
- research
- interpretation and translation services
- project management to undertake activities
- Travel
- per diems (meals, incidentals and taxis)
- accommodations
- transportation, such as airfare, rail and ground transportation
- hospitality
- the purchase of eligible carbon offset credits from a vendor that has received third-party verification and adheres to internationally agreed standards
- Capital assets
- used in the production or supply of goods, the delivery of services or to produce program outputs
- not intended for resale in the ordinary course of operations
- purchase price plus other acquisition costs, such as installation costs, freight charges, transportation insurance costs, duties, and the non-refundable portion of provincial sales taxes, GST/HST or other value-added taxes
- other direct project costs for project-related deliverables
- shipping
- conference or registration fees
- licensing fees
- construction material costs
- translation
- printing expenses
- marketing costs related to production of materials/documents/marketing plans
- meeting room rentals, including audio-visual equipment rentals
Funding
The maximum Agriculture and Agri-Food Canada (AAFC) non-repayable contribution toward a project under the program will normally be less than $100,000 per project, with a maximum 70% of eligible costs covered by AAFC.
Deadline
The intake period is open from February 13, 2026 until September 30, 2030.
Our Focus
- Writing application package for AgriMarketing Program
- Assisting in application submission
- Assisting in report writing
Examples of Projects Approved by AgriMarketing Program
Bio-K Plus International Inc. was approved for up to $50,000 by AgriMarketing program to reach new markets in the United States for their probiotic capsules and beverages. This project aims to raise consumers’ awareness about the health benefits of probiotic products, and increase Bio-K Plus exports to the United States. With well-targeted promotional activities such as product demonstrations and trade show exhibits, the company hopes to increase demand for their products in all regions of the United States. (Source).
